With resplendent sunsets, distant mountain backdrops and lush landscapes, it's hard not to become enamoured with Campbell River. Located on the east coast of Vancouver Island, approximately 266 km (165 mi) north of Victoria, the town of Campbell River is situated on the Discovery Passage, which runs between Vancouver Island and the Discovery Islands. Coined the “Salmon Capital of the World”, each year, salmon travel through the Discovery Passage on their way to the Campbell River and other spawning grounds. Garnering much adoration from locals and visitors, the salmon also attract bears, whales, otters, seals and birds. In terms of recreation, Campbell River is rivalled by few. The town has 22.5 km (14 mi) of paved waterfront, a waterway rich with marine life, a large Provincial Park, an inspired arts community and a natural terrain that features caves and interesting inlets. In a word, Campbell River is majestic.